Solid commercial perspective.......
& appreciation of the impact of new technologies

Peter Ryder's real life experience & track record;

• Formerly Head of Marketing at Akai (UK), Pifco Ltd (Pifco, Salton, Carmen, Russell Hobbs), Adam Leisure Group (toys and nursery products), Corneal Laser Centre (now Ultralase plc). Expertise in developing and launching multiple new products and services.
• Fellow of the Chartered Institute of Marketing (FCIM), Chartered Marketeer, BA (Hons) Industrial Economics (University of Nottingham).
• 10+ years business consultancy for SME businesses in Yorkshire including strategic marketing training programme.
• Recent personal experience in developing web sites: SEO (search engine optimisation) and PPC (pay per click advertising) as income generation whilst resident in Italy.
• Specialist in Internet Marketing, New Product Development, New Business Development and New Product Launch.